eBusiness Intelligence that goes far beyond business intelligence for e-business.

To Daman Incorporated, eBusiness Intelligence is much more—and much more powerful—than a mere extension of traditional business intelligence into e-business. Rather, it’s an entirely new form of business intelligence, based on real-time, continuous data acquisition and analysis, that can benefit all web-enabled enterprises—not just dot.com companies.

The importance of real-time data cannot be overstated. It enables a business to seize the competitive advantage by:

• Detecting changes in customer interactivity as it occurs
• Immediately validating or refuting the course of action
• Making course corrections proactively, before significant setbacks

Capturing the entire interactive experience, not just clickstream data.
Daman Incorporated’s approach to eBusiness Intelligence goes beyond the clickstream to capture and assess complete interactive contact. That means, for example, not just knowing when customers visit a site and where they go while they’re there, but also when they take more significant actions, such as logging on or filling out forms. Consequently, our clients are able to learn more about who their customers and site visitors are, what they’re doing and, most importantly, the context in which they’re doing it—in real time.

It’s about providing engineered solutions: a business process-driven approach that takes into account complex questions of information synthesis, customer behavior and business economics, and enables a business to respond accordingly.

The expertise and experience to provide engineered solutions.
Providing engineered solutions is no simple process. It involves collecting data from disparate sources, combining it to determine what’s working and what’s not, and responding—and that requires extensive engineering effort and uniquely broad and deep experience. Daman Incorporated brings both to the process.

Technology expertise. The business process drives eBusiness Intelligence, but technology supports it. Our resources include Real-Time Data Warehousing, to capture interactive data when it’s most useful to the decision-making process; Enterprise Information Portals, which capture and organize structured and unstructured data; and Data Mining that goes beyond query and reporting to recognize and analyze patterns. We work with extremely large databases and are adept at addressing critical scalability and performance issues.

Thought leadership. Daman Incorporated’s broad and deep experience enables the company to lead the industry in this emerging area—defining eBusiness Intelligence, directing its development, and harnessing its power to improve business processes.